Oculus Quest 2 just officially renamed Meta Quest — and it's not going well
Oculus Quest 2 just officially renamed Meta Quest — and information technology'due south not going well
Update: Be careful not to overuse your Oculus Quest 2, as you could injure yourself .
Well, Meta CEO Marker Zuckerberg finally did it: his company renamed the Oculus Quest 2, the best VR headset out correct now, to Meta Quest. This is to align with Facebook changing the proper name of its parent company to Meta, which is a nod to the metaverse.
While we've known for some time that the Oculus Quest brand would exist phased out for Meta Quest, it's withal surprising to see it really take shape. The official Oculus Quest Twitter page has been renamed to MetaQuestVR. Unfortunately, Meta was unable to take @MetaQuest every bit that'due south currently owned by someone else. We assume that person did not desire to sell their Twitter handle unless they received a large sum of money. Again, this is just an assumption.
Reaction online has been poor, to put it lightly. Meta has leaned in on old and rusty memes every bit a way to soften the burden.
Over on the r/Oculus subreddit, fans wonder why Zuckerberg felt it was necessary to change the proper name at all. It's not as if WhatsApp is being renamed to MetaApp, or Instagram to Metagram.
why_not_this_come_on_mark from r/oculus
Tech reviewer Marques Brownlee, too known as MKBHD on YouTube, took to Twitter to express his stance over the proper name modify.
I don't know who in corporate needs to hear this, but if you lot accept a brand proper name every bit successful as Oculus, you don't just… impale it https://t.co/OfnHnmWaTYJanuary 27, 2022
And Brownlee does have a point. Oculus was first founded by Palmer Luckey, Brendan Iribe, Michael Antonov and Nate Mitchell in April of 2012. During the early years, the team spent much fourth dimension establishing the Oculus make by going to trade shows and adorning Time Magazine covers to demonstrate the engineering. In 2014, Facebook caused Oculus for $2.three billion, and since released headsets similar the Oculus Go and the Oculus Rift Due south.
Facebook's offset successful take on the VR formula was with the original Oculus Quest. This headset didn't require the device to be plugged into a high-powered gaming PC. It had the internal hardware to run a large slew of titles and apps, all without needing cables or external tracking cameras. And the price was well under $1,000 likewise, different other competing headsets. The concept was nigh perfected with the Oculus Quest ii, which released in September of 2020.
For nearly a decade, consumers have learned, read about and played with some sort of Oculus-branded VR device. Fifty-fifty this past Christmas, where the Oculus Quest 2 was a hot holiday gift, boxes didn't say Meta Quest on them.
Still, the internet can't aid only poke fun at the name change.
Meta rebrands Oculus Quest as Meta Quest, leading to criticism on social media; the rebrand was originally announced in October (Derrek Lee/Android Central): Derrek Lee / Android Central: Meta rebrands Oculus Quest every bit Meta Quest, leading to criticism on… https://t.co/rH9CByTC1k pic.twitter.com/1wkCGP0IAaJanuary 27, 2022
As for whether tech journalists and users will continue to apply the term Oculus Quest over Meta Quest remains to be seen. Language doesn't modify abruptly. Plus, those who write about VR want to become with the terms people search for nigh often. Are people going to begin searching for "Oculus Quest 2" on Google or "Meta Quest?"
If an influencer notices that a Meta Quest-titled TikTok draws in significantly less views than one titled Oculus Quest two, what incentive is there for them to change?
Either way, Meta has chosen this path. But who knows, by the time the Oculus Quest Pro, codenamed Project Cambria, or the Oculus Quest three (would information technology be titled Meta Quest ii or Meta Quest 3?) rolls effectually, people's minds may have finally shifted.
Source: https://www.tomsguide.com/news/oculus-quest-2-just-officially-renamed-meta-quest-and-its-not-going-well
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